BUTTONS COUTURE PRESENTS: ROAD TO BRAVITUDE III - SPECIAL FOCUS ON THE BRAVITUDE COMPETITION WINNERS

The journey to destination Bravitude continues with another amazing peek into the happenings behind the most creative and innovative Nigerian fashion collection of our time. Having previously taken us through the celebrity fitting sessions and photo-shoots with the Bravitude ambassadors, we now get to see how the brand has engaged and affected the lives of everyday people around us.

This webcast which is the 3rd in the series which as we countdown to the official Bravitude collection launch, shows the 3 winners of various competitions held over the past weeks on various social media platforms. We get to see some of the winners (@Ms_DamiAjayi, @TinuAdex, and@blazinpearl) at a celebratory dinner with Buttons Couture CEO Remi Buttons, and Buttons Couture ambassador/prolific TV show host Denrele. The very excited winners talk about their experiences during the competition, how they helped coin a new term, what they committed to winning, and becoming a part of #BravitudeNation.

Through a hard-fought but friendly competition that generated over 20,000 social media impressions, resulted in numerous sleepless nights for the contestants, new friendships and groups formed, and over 150,000 Naira in prize money won, Bravitude has been able to engage, connect, and alter the lives of people, going beyond a mere fashion collection and metamorphosing into a culture; the creation of the Bravitude Nation.

BUTTONS COUTURE: ROAD TO BRAVITUDE II – CELEBRITY MODELS PHOTO SHOOT

Prepare to go further into the amazing and exciting world of fashion as Button’s Couture presents yet another fascinating peek into its 2013 collection journey titled, Road to Bravitude.

 Barely 5 days after the release of the first video in the series (which has since garnered over 8,000 views on YouTube), The CEO and Head Of Innovations of Button Couture; uber-talented Remi Buttons takes us into her world with an episode which packs even more exciting and memorable moments than the first. 

In this episode, we are transported to the behind the scenes to the photo-shoot by Shola Animasaun Photography with the brand’s celebrity ambassadors. 

We get to partake in the fun and feel the super-charged atmosphere of excitement and anticipation with personalities such as The red carpet Field Marshall and Channel O VJ Denrele multi-faceted TV show host Yvonne ‘Vixen’ Ekwere, golden-voiced songstress Ruby, suave TV personality and compere Andre Blaze, Superstar DJ Xclusive, R&B/soul phenom Praiz, Smooth R&B Star Dipp sexy SoundCity TV presenter Pearl, and the new revelation Grip Boiz Yung L.

The 2nd in the highly entertaining and insightful docu-series, the Road to Destination Bravitude 2 kicks up the tempo a notch and gives us a preview of what to expect from this ingenious and totally out-of-the-box Buttons Couture fashion brand.

BUTTONS COUTURE PRESENTS: ROAD TO BRAVITUDE

As premium fashion-art label Buttons Couture prepares to launch its 2013 collection titled Bravitude, the fashion industry and fashion lovers everywhere will be treated to a peek into the process behind the launch through a docu-series tagged ‘ Road to Bravitude’. 

The series chronicles the journey to the creation of Bravitude collection, giving us a glimpse into spirit and process that embodies the unconventionality of the Bravitude brand, while showcasing milestones such as the fittings with the collection’s celebrity ambassadors such as hip-hop royalty Ice Prince, Superstar DJ Xclusive, and R&B heartthrob Dipp among a host of other superstars. 

The first episode of the Road to Bravitude series takes us through the fitting process for Ice Prince’s ensemble piece, showing us the combination style and disregard for convention that Bravitude stands for.

Following the past few weeks of achievements which has seen the Bravitude cross over into the Urban Dictionary, as well as the massive social media ruckus from the various definitions of the Bravitude which garnered over 20,000 impressions Top trending Topic Nationwide on twitter for Weeks, the Bravitude name is no longer simply a title for the collection, but has become a term which describes the essence of strength, youth, style, and creativity. 

The Road to Bravitude takes us through an amazing journey in order to share and witness in the rare experience behind the birth of the most creative and exciting collection that the Nigerian fashion industry has encountered in a very long time. 
Stick with us on Road to unveiling Bravitude The 2013 Collection.